Ferrari 849 Testarossa National Launch
〰️
Ferrari 849 Testarossa National Launch 〰️
Client
Ferrari China
Project
849 Testarossa 2025 National Launch
City/Year
Shanghai, 2025
The Ask
Ferrari needed to go far beyond a traditional showroom reveal to debut the 849 Testarossa—a 1,050 cv hybrid beast reviving a legendary nameplate. They needed to build massive hype and drive sales conversions among top-tier media, VIPs, and high-net-worth prospects in China. The challenge was crafting an environment that captured the car's uncompromising, "outracing outrageous" spirit, while still offering the warm, highly exclusive hospitality that Ferrari's elite clientele expect.
The Result
We took over Shanghai’s historic Casa Ferrari and reimagined it as an intimate, highly immersive collector's sanctuary. Over the course of a six-day launch event, guests stepped into a striking, red-hued world featuring dramatic lighting installations, mirrored architecture, and a highly anticipated unveil. To elevate the hype, F1 driver Zhou Guanyu made a special appearance for the media premiere. For VIP customers, the night transitioned into an exclusive private dinner, perfectly blending the brand's raw performance with refined luxury.
Agency: Auditoire
600+
TOTAL VIPS, MEDIA, AND PROSPECTS ENGAGED
6-DAY
EXCLUSIVE LAUNCH AT CASA FERRARI SHANGHAI
470
HIGH-NET-WORTH CUSTOMERS IN ATTENDANCE
CHINA’S FIRST
F1 DRIVER
MADE A CELEBRITY APPEARANCE
