Google I/O Connect China 2024

〰️

Google I/O Connect China 2024 〰️

Client
Google China
Project
I/O Connect China 2024
City/Year
Beijing, 2024

The Ask

When it came time to host Google I/O Connect China 2024, the tech giant wanted to go far beyond a standard, predictable developer conference. They needed to amplify their local presence and deeply engage the Chinese developer community without losing their global brand identity. The challenge was crafting a massive two-day experience that blended Google’s cutting-edge global technology with authentic local culture, all while setting a rigorous new standard for diversity, equity, and inclusion in the tech space.

The Result

We transformed the conference into a hyper-localized, immersive playground for nearly 3,000 developers. Drawing inspiration from Chinese garden philosophy, we designed a sprawling demonstration zone that reframed Google’s innovations through a cultural lens—including an interactive AI penalty shootout inspired by Cuju, an ancient Chinese sport that inspired the development of football. Beyond the 33 keynotes and 36 interactive demos, we prioritized radical inclusivity, achieving a 50/50 speaker gender split and integrating seamless accessibility features throughout the venue. The impact was undeniable: a 97% attendee satisfaction rate, over 4 million livestream viewers, and 34.8 million online engagements.

Agency: Auditoire