Google I/O Connect China 2025

〰️

Google I/O Connect China 2025 〰️

Client
Google China
Project
I/O Connect China 2025
City/Year
Shanghai, 2025

The Ask

Google needed to evolve its China developer roadshow to overcome "AI fatigue" among a skeptical audience. The goal: shift 3,000+ attendees from passive spectators to active co-creators, proving Google's AI models are production-ready tools, all while reducing the overall budget.

The Result

We designed the 2,000sqm venue to function like a high-performance operating system, embedding Google’s latest AI models (Gemma 3, Imagen, Veo) directly into the attendee journey. Guests started at the "Androidify" station, where generative AI instantly turned them into custom avatars. From there, developers moved seamlessly between two keynote stages, 8 workshops, and 30+ interactive demos—such as AI-refereed Lego builds and AI-driven accessibility tools.

To ensure flawless execution, we used a centralized media server architecture that guaranteed zero technical downtime across all stages. By combining modular stage designs, intelligent wayfinding, and a fully digital event guide, we delivered a hands-on experience that proved the technology's real-world value while cutting production costs.

Agency: Auditoire

3,285
TOTAL DEVELOPER ATTENDEES

6.1M
UNIQUE KEYNOTE VIEWS

65.7M
TOTAL ONLINE REACH

4.6/5
RATING BY DEVELOPERS

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